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Sunday, 20 April 2008 |
By Omar Johnson
Among the means at your disposal for collecting leads and growing your quick-turn real estate business is establishing a farm area where you do business on a regular basis. This is a technique used by many different types of professionals to assure themselves a steady supply of business.
So what are the advantages to having a farm area? Familiarity is the big one. As you stake out and cultivate your territory you will become familiar with the area, the market, what types of people live there, what types of people are buying there, what types of properties are being sold, and for how much.
This makes it easier and quicker for you to evaluate deals. Having a farm area also allows you to consistently focus your marketing, leading to repeated exposure and increased response rates. If you continually market to an area with signs, fliers, business cards, and direct mail, it will become essentially saturated with your marketing message and your response rates will soar.
There are some drawbacks to farming as well, which are fairly easily overcome. The main one could be that your |
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Last Updated ( Sunday, 20 April 2008 )
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Sunday, 20 April 2008 |
By Omar Johnson
In recent years a term has arisen for a new mode of operation of the real estate entrepreneur. This term is virtual real estate. As the digital revolution has changed whole industries and allowed for unprecedented freedom for those who engage in business activities, real estate has been affected by the development of new technologies and new methods of doing business.
Virtual real estate refers to the concept of running a real estate business that exists nowhere but can operate anywhere. As a quick turn real estate entrepreneur you do not need a dedicated office to work from, merely the right equipment, software, and know-how. Nor are you limited to engaging in business at or near your physical location.
The newly evolving concept of virtual business allows you to work how you want, when you want, where you want. If you do business in your local area you should quickly learn that running all over town looking at properties is not the best use of your time. You will soon learn to do most if not all of your work from your home base, and |
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Last Updated ( Sunday, 20 April 2008 )
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